Industry Insights : February 2024
Mangomolo has been keeping up to date with the latest trends, product advancements and industry news in the OTT video broadcasting space.
We’ve collated the top stories from February 2024 to keep you in the know.
Panorama Visual: A UAB study highlights the growth of infopodcasts as an emerging radio model
Infopodcasts, defined by the UAB as an on-demand consumption format that summarises local information in just three minutes to be consumed via mobile, are proposed by the academic centre as “pioneering initiatives” launched by numerous local media.
Read the full story here.
(21/02/24)
Streaming Media: Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads
New research shows that ads are delivering serious gains for streaming and subscription giants. According to the data, the launch of ad-funded tiers has driven more than a third of US subscribers (36%) to upgrade their services.
Read the full story here.
(20/02/24)
BroadcastProME: Changing channels: How MENA CEOs are adapting to disruption
As streaming services continue to gain traction and gain an edge over linear services, broadcasters need to not only contend with this situation but also cater to the new consumption patterns behind the shift. The trend has added a new wrinkle to an already diverse market.
Read the full story here.
(05/02/24)
OTTVerse: Paramount Global and Comcast Explore Strategic Streaming Partnership
In recent developments within the streaming industry, Paramount Global and Comcast have reportedly engaged in preliminary discussions about a potential partnership or joint venture involving their streaming platforms.
Read the full story here.
(20/02/24)