Industry Insights : February 2025
Mangomolo has been keeping up to date with the latest trends, product advancements and industry news in the OTT video broadcasting space.
We’ve collated the top stories from February 2025 to keep you in the know.
Broadband TV News: Kantar Says Ad Tiers Reshaping Streaming Market
Data and analytics company Kantar says there’s a growing consumer preference for ad-supported streaming. The latest study, from Kantar’s Worldpanel division, covers Q4 2024.
It was a period when 35% of new video on demand subscribers opted for paid ad-supported models, a substantial increase from 21% the year before, helped by the removal of some basic tiers without ads.
Read the full story here.
(13/02/25)
Advanced Television: La Liga Blocks Illegal Streaming Platforms
As part of its ongoing commitment to protecting intellectual property rights, Spain’s top-flight football league La Liga has successfully blocked illegal broadcasts from the DazcFutbolios and RBTV77 platforms.
These illegal platforms, which allowed the unauthorised broadcasting of football matches, operated via both website and app, utilising Cloudflare’s infrastructure to conceal their criminal activities alongside legitimate domains. These domains were used as a digital shield to evade security controls. Together, the two platforms had more than 400,000 unique monthly users in Spain.
Read the full story here.
(18/02/25)
BroadcastPro ME: 76% of Middle Eastern consumers say tech is key during Ramadan: The Trade Desk
Research shows a spike in media consumption during Ramadan, with Connected TV (CTV) surpassing linear TV as the leading platform.
New research by The Trade Desk has revealed the prominent role of media during Ramadan and the omnichannel advertising opportunities to reach a multi-screen audience. The report highlighted the holy month of Ramadan as a key cultural moment where technology and advertising meet family connections and traditions.
Read the full story here.
(05/02/25)
Broadcast Now: What 2025 Holds in Store for Sports Broadcasting
In 2025, advancements in AI-driven personalisation, immersive AR experiences, and streaming services will reshape how fans engage with sports.
Globally, two-thirds of consumers engage with sports regularly, but the platforms they use vary greatly by demographic. Younger audiences (18-34) favour social media and streaming platforms, with social media engagement twice as high for this group compared to older viewers. In contrast, traditional live TV remains dominant among those fans aged 55 and over, especially in North America and Europe.
Read the full story here.
(04/02/25)