Industry Insights : January 2025
Mangomolo has been keeping up to date with the latest trends, product advancements and industry news in the OTT video broadcasting space.
We’ve collated the top stories from January 2025 to keep you in the know.
AdWeek: Disney Reveals 157 Million Global Monthly Active Users for Ad-Supported Tiers
Disney is giving advertisers tiers of joy thanks to its latest ad-supported streaming numbers.
Today, at its 5th annual Tech and Data Showcase at CES, the company’s president of global advertising, Rita Ferro, announced that the company reached an estimated 157 million monthly active users globally, including 112 million domestically, on average per month over the last six months.
Read the full story here.
(08/01/25)
RadioInk: AM/FM Radio is the Top Source for News and Sports Audio
Edison Research Finding’s latest Share of Ear reveals that 69% of all time spent listening to news audio occurs on radio or its streams, making it the dominant platform for news consumption. Similarly, 61% of sports audio listening happens via AM/FM radio, solidifying its role as the source for live play-by-play and sports commentary, despite heavy movement toward podcasting.
In contrast, radio accounts for 32% of talk/personality audio consumption and 32% of music listening, reflecting the rise of podcasts and music streaming services in these categories.
Read the full story here.
(09/01/25)
Broadcast Media Africa: OTT Streaming - Regulating Platforms, Content and Use of Consumer Data in Africa
The regulation of streaming services in Africa is still in its early stages, marked by promising initiatives and ongoing challenges. As the continent’s digital transformation continues, the need for robust, adaptable, and inclusive regulatory frameworks will become even more pressing.
Read the full story here.
(21/01/25)
Business Standard: Streaming Likely to Overtake Pay TV Globally in 2025
The video streaming business is maturing globally. This year will be the first when streaming video generates more revenue ($213 billion) than pay TV ($188 billion). Every major subscription-based streaming service has introduced an ad-tier and this push into the free world will continue. Growth will come from being more like TV – in distribution, pricing and even in programming to a great extent.
Read the full story here.
(06/01/24)