Industry Insights : July 2024
Mangomolo has been keeping up to date with the latest trends, product advancements and industry news in the OTT video broadcasting space.
We’ve collated the top stories from July 2024 to keep you in the know.
mint: OTT video content to fuel 50% of total revenue growth for India’s video market
India's video market is on the cusp of a major transformation, with premium online video-on-demand (VoD) content set to play a pivotal role. A new report commissioned by Prime Video India and conducted by Media Partners Asia (MPA) reveals that streaming VoD will fuel half of the new revenue growth in the country’s video sector. The report underscores the rapid evolution of video consumption and its significant implications for the industry.
Read the full story here.
(24/07/24)
AI Media News: The Innovations Revolutionising the Paris 2024 Olympics
Streaming is set to be a central component of this year’s Olympics coverage, allowing viewers to take control of how, when and where they watch the action. And with so much content to navigate, it’s hardly surprising that streaming services have introduced a whole host of features to improve discoverability and enhance the overall viewing experience.
Read the full story here.
(23/07/24)
Variety: Netflix’s Ted Sarandos: Generative AI Tools Will Be a ‘Great Way for Creators to Tell Better Stories’
Sarandos, speaking on the streamer’s Q2 earnings interview, said, “I think that AI is going to generate a great set of creator tools, a great way for creators to tell better stories.” And, he said, the business case for generative AI isn’t to reduce costs but to improve the quality of storytelling.
Read the full story here.
(18/07/24)
M9: No More Ad-Free Streaming On OTT?
For a long time, Netflix made money by charging people to watch their shows and movies without interruptions from ads. But in late 2022, they started offering a cheaper plan with ads. Amazon did the same thing with its Prime Video service. This change is because both companies have seen slower growth in their subscriber numbers.
Read the full story here.
(18/07/24)