eGuide: OTT Video Monetisation
Setting Advertising Strategies That Accelerate Revenue Growth
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Setting a Monetisation Strategy
Types of Advertising in the OTT Space
Ad Delivery
Linear TV viewing is declining in most parts of the world, creating new advertising challenges for broadcasters. Viewers now demand non-intrusive, engaging ads. This is pushing broadcasters to evaluate their strategies and look at how they transform their approach. Broadcasters now have to invest in OTT video and digital tools, privacy-compliant ad targeting, and innovative content to remain competitive and cater to the changing needs of audiences.