Article: The Key to Hybrid Monetisation: Unlocking Greater Flexibility to New Revenue Growth
- An article by Wissam Sabbagh, Founder & CEO, Mangomolo.
Broadcasters and a whole range of OTT video providers can accelerate revenue growth if they build flexibility into their monetisation strategies. They have to be prepared to shape their offerings to maximise the value of different audience expectations and content types. Otherwise, they will struggle to adapt to changing market conditions or lack the agility to capture new monetisation opportunities.
As each monetisation model can differ based on content type and audience, the focus must be on deploying management platforms that support hybrid monetisation. The challenge for many providers lies in aligning monetisation models with consumer expectations. Failing to understand the demographics and specifics within each market poses a great risk on the path to monetisation success.