Case Study: From Legacy to Leading Edge: A Broadcasters Journey to OTT Success
Mangomolo enables hybrid monetisation strategies so that OTT video providers can cater solutions to local audiences.
Read our case study to find out how we enable hybrid monetisation strategies so that OTT video providers can cater solutions to local audiences.
Learn how to overcome challenges:
The broadcaster faced a simple reality: A young and digitally savvy population was drawn to streaming services and accessing content via smart devices. With a rigid, outdated platform as its core, the broadcaster struggled to keep up with these new viewing trends. Each attempt to introduce new features or scale its offering was a daunting experience due to high costs and lengthy development times, making it nearly impossible to respond efficiently to market demands.