Industry Insights : March 2025
Mangomolo has been keeping up to date with the latest trends, product advancements and industry news in the OTT video broadcasting space.
We’ve collated the top stories from March 2025 to keep you in the know.
NewscastStudio: Cable, Broadcast and Streaming Now Neck-and-Neck for Live Sports
Sports fans are increasingly turning to streaming platforms for live games, marking a shift in viewing habits that has developed faster than previous transitions in television consumption, according to a new study from Hub Entertainment Research.
The latest wave of Hub’s “What’s the Score?” study, based on a survey of 3,753 U.S. sports fans conducted in December 2024, highlights that streaming services have gained significant ground in becoming the primary destination for sports content.
Read the full story here.
(06/03/25)
Advanced Television: Spain Greenlights New DTT Plan
Spain’s Administration has approved a fresh DTT technical plan that paves the way for a new nationwide DTT channel, and will preprae the country for a migration to UHD transmissions with a reorganisation of the radioelectric spectrum that adopts DVB-T2 technology.
The new DTT (SD) licence is likely to be awarded before this summer with the channel commencing transmission in the final quarter of the year, coinciding with the retuning process that will with the the frequencies shift – affecting channels from the likes of Atresmedia, Mediaset and Radio Blanca (DKiss).
(25/03/25)
Mint: A New Streaming Customer Emerges: The Subscription Pauser
When streaming-video customers want a break from their subscriptions, they are increasingly saying goodbye for now, not forever.
The average rate of US customer cancellations along premium streaming video services reached 5.2% in August 2024. Customers have formed new habits of regularly pausing subscriptions and returning to them within a year.
Read the full story here.
(05/03/25)
OTTVerse: Sky Media Launches New Sports Marketplace for Easy Access to Live Sports Advertising
Sky Media, the advertising division of Sky, has introduced the first phase of its new Sports Marketplace, making it easier for brands to advertise during live sports events. First announced at Sky Media’s ‘Connects’ event in November 2024, the Sports Marketplace allows advertisers to access premium live sports inventory on Sky Sports and TNT Sports more easily.
The new platform enables advertisers to book campaigns for individual games and tournaments, offering both event-based and impression-based options. These options are available for both direct and programmatic buying, giving advertisers flexibility based on their budget and target audience.
Read the full story here.
(24/03/25)