Interview: Stop Churn: Imperative to Build a Clear OTT Roadmap or Risk Losing Relevance to Streaming Giants
- An interview with Wissam Sabbagh, Founder & CEO, Mangomolo.
For a region as diverse as APAC, the challenges can be multi-fold, as the over-the-top (OTT) paradigm continues to evolve. Consumer preferences, increased competition, and technological advancements have, over the past few years, shaped the OTT landscape in APAC and will continue to do so in 2025, only with greater impact, predicted Wissam Sabbagh, CEO, Mangomolo.
He told APB+, “I see these trends strengthening, with evolving technology and more customer demands than we’ve ever seen before and artificial intelligence (AI) reshaping different workflows and providing a new dimension to personalisation and content distribution.”