Article: AI Hype in OTT: Democratising Digital Tools to Accelerate Growth
- An article by Wissam Sabbagh, Founder & CEO, Mangomolo.
The hype for artificial intelligence (AI) in the OTT market is at an all-time high as the technology continues to revolutionise the user experience and content delivery. The challenge remains: how can all broadcasters, regardless of size, access and deploy these powerful digital tools? Too often, smaller broadcasters are left behind, lacking the resources and expertise to compete with industry giants.
But AI integration doesn’t have to be complex or exclusive. The key is democratising access to AI, ensuring that every broadcaster can leverage its potential to drive growth and enhance their OTT platforms. With the right knowledge and strategy, broadcasters of any size can harness AI to stay competitive and innovate in an evolving landscape.