Industry Insights : May 2024
Mangomolo has been keeping up to date with the latest trends, product advancements and industry news in the OTT video broadcasting space.
We’ve collated the top stories from May 2024 to keep you in the know.
Advanced Television: Broadcasting Bosses Urge Parliament to Pass Media Bill
Nine CEOs from the UK broadcasting industry have released a statement urging the government to pass Media Bill updates ahead of the General Election, which has been scheduled for July 4th – meaning Parliament will be dissolved in just a few days’ time.
Read the full story here.
(23/05/24)
Mint: From Box Office to OTT: Streaming Giants Ramp Up Marketing to Woo More Viewers
Video streaming platforms that rely heavily on acquisition of films after the theatrical release, especially those that have set the cash registers ringing at the box office, are upping the marketing game when they premiere on OTT.
Read the full story here.
(20/05/24)
Digital TV Europe: Disney and Warner to Bundle Streaming Services
Walt Disney and Warner Bros Discovery say they will start to offer a bundle of the Disney+, Hulu and Max streaming services to customers in the US this summer.
Read the full story here.
(09/05/24)
Broadband TV News: Netflix to Run Own Ad Tech Platform
Netflix has announced plans to launch an in-house advertising technology platform by the end of 2025. The streamer said this will give advertisers new ways to buy, new insights to leverage, and new ways to measure impact.
Read the full story here.
(16/05/24)
GrandView Research: Video Streaming Market Size & Trends
The global video streaming market size was estimated at USD 106.83 billion in 2023 and is expected to grow at a CAGR of 21.5% from 2024 to 2030. Innovations such as blockchain technology and Artificial Intelligence (AI) are used to improve video quality.
Read the full story here.
(01/05/2024)